Kathy L Martin

The mission of the Virginia Arts Festival is to bring world-class performing arts to our citizens and visitors, impact the lives of students through outstanding educational programs, commission new works of national and international significance, and make a tangible difference in Hampton Roads through regional partnerships and positive economic impact through the generation of cultural tourism. The Virginia Arts Festival is celebrating its 25th Anniversary in 2022. The largest and most prestigious performing arts organization in southeastern Virginia, Virginia Arts Festival has transformed the region's cultural scene, presenting great performers from around the world and making this historic region a cultural destination for visitors from around the world. Over the past 25 years, the Festival has welcomed visitors from all 50 states, the District of Columbia, and 25 foreign countries. The Festival has presented over 1,438 performances, free community events, student matinees, and workshops with a reach of over 1.2 million attendees. Over 32% of ticket sales come from outside the region, bringing tens of thousands of visitors to local museums and attractions and filling regional hotels and restaurants. The estimated annual economic impact of the Festival exceeds $25 million. Arts education is central to the mission of the Virginia Arts Festival. Since its creation in 1997, the Festival has reached more than half a million students, providing opportunities for students and educators that simply would not otherwise exist. Each year, the Festival reaches over 300K young people through student matinees, in-school performances, workshops, and masterclasses, offering life-changing opportunities to see and study with virtuoso performers.