Anissa Ladd currently serves as the Vice President of Sales & Services at Visit Virginia Beach, a position held since March 2025. Prior to this role, Anissa was the Director of Sales at the Providence Warwick Convention & Visitors Bureau from January 2018 to March 2025, where the focus was on promoting the Greater Providence Warwick area as a leading destination for meetings and conventions. Additional experience includes a brief tenure as the Director of National Accounts at Nifty Method Marketing + Events and previous roles as Director of Sales at Island Hospitality Management and National Account Executive at SER exposition services. Anissa holds a Bachelor of Science degree in Hospitality Management and a Bachelor of Science degree in Marketing, both from Johnson & Wales University.
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Virginia Beach Convention and Visitors Bureau (CVB)
The Virginia Beach Convention and Visitor Bureau (CVB) supports, maintains and expands the City's leisure travel (including the group tour market and international travel) and the meeting & convention and sports marketing markets. The CVB offers corporate social responsibility programs for clients and CVB staff participates in them both as a bureau and with the hospitality industry. The budget for the Bureau is over $18 million and over 100 employees. The Bureau also manages the 500,000 square foot Virginia Beach Convention Center (VBCC). The destination is proud to be the first "Virginia Green" destination in the Commonwealth of Virginia and the VBCC is the first LEED certified convention center for Existing Buildings.