Virginia Credit Union
Eric Berkman has a diverse range of work experience, starting in 1996 as a Research Analyst at NIST. Eric then worked as a Senior Consultant at Arthur Andersen, where they led various client engagements and managed teams. After that, Eric worked at Freddie Mac as a Senior Analyst, where they developed a web-based monthly close process. Eric then moved to SunTrust Mortgage as a Business Systems Analyst, leading a corporate-wide project.
Eric's experience also includes working at Circuit City as an Assistant Manager for Email Marketing, where they achieved significant sales growth and ROI. Eric then worked at Healthy Directions LLC as a Senior Manager of Online Marketing, growing sales and improving the shopping cart conversion rate.
Next, Eric joined Genworth Financial as the Director of Digital Marketing, overseeing the company's coverage of 1 million customers. Eric then worked at HCA Healthcare as the Director of CRM, leading digital marketing efforts for multiple facilities.
Currently, Eric works as the Director of Digital Marketing & Analytics at Virginia Credit Union, specializing in marketing strategy, communications, and analytics. Eric has implemented various initiatives to increase web sales and improve marketing analytics.
In addition to their professional experience, Eric also has a personal website, www.ericberkman.com.
Eric Berkman earned a Bachelor's degree in Political Science from Penn State University, which they obtained from 1992 to 1996. Eric then pursued a Masters in Public Administration with a specialization in Survey Research/Statistics at The George Washington University from 1996 to 1998. Additionally, in December 2015, Eric obtained certification as a Google AdWords Certified professional.