The Virginia Tourism Authority, doing business as the Virginia Tourism Corporation (VTC) is an organization of more than 70 professionals working in the Richmond office and at 11 Welcome Centers throughout the Commonwealth of Virginia.

The overriding goal of all of VTC’s activities is to “serve the broader interests of the economy of Virginia by supporting, maintaining and expanding the Commonwealth’s domestic and international inbound tourism and motion picture production industries in order to increase visitor expenditures, tax revenues and employment.”

Or, stated another way, our goal is “more people, staying longer, spending more money.”

Travel & Leisure

Virginia Tourism Corporation

Rita McClenny

Alisa Bailey

The Leadership Team at the Virginia Tourism Corporation is responsible for setting the strategic direction and overall management of the organization. Comprising key executives such as the President & CEO, Vice Presidents of Marketing, Finance and Operations, and Research Strategy, this team ensures the alignment of all departments towards the goal of increasing tourism and motion picture production in Virginia, thereby boosting visitor expenditures, tax revenues, and employment.

Leadership Team

About

Team members

Other teams at Virginia Tourism Corporation

Marketing and Digital Content Team

Tourism and Travel Team