The Virginia Tourism Authority, doing business as the Virginia Tourism Corporation (VTC) is an organization of more than 70 professionals working in the Richmond office and at 11 Welcome Centers throughout the Commonwealth of Virginia.

The overriding goal of all of VTC’s activities is to “serve the broader interests of the economy of Virginia by supporting, maintaining and expanding the Commonwealth’s domestic and international inbound tourism and motion picture production industries in order to increase visitor expenditures, tax revenues and employment.”

Or, stated another way, our goal is “more people, staying longer, spending more money.”

Travel & Leisure

Virginia Tourism Corporation

Rita McClenny

Alisa Bailey

The Marketing and Digital Content Team at Virginia Tourism Corporation is responsible for creating and implementing integrated marketing strategies to promote Virginia as a premier travel destination. This team manages digital content, social media campaigns, international marketing initiatives, partner advertising programs, and website development to attract more visitors, encourage longer stays, and boost spending. Their comprehensive approach helps to increase tourist expenditures, enhance tax revenues, and generate employment in the Commonwealth of Virginia.

Marketing and Digital Content Team

About

Team members

Other teams at Virginia Tourism Corporation

Leadership Team

Tourism and Travel Team