Abbas Jaffer

Abbas Jaffer is an IC Director in Design Research at Visa, focusing on enhancing data-driven decision-making and spearheading innovative payment technologies. With over 13 years of experience, Abbas has led international research initiatives at companies including Circle, Robinhood, and Meta, impacting a wide range of populations and organizational levels. Previously, Abbas completed a PhD in Social Anthropology at Harvard University, where they conducted in-depth ethnographic research on digital music in Pakistan. Their collaborative approach and expertise in user research have contributed to significant product development and market strategies across diverse sectors.