Alex Alder is an experienced professional in product marketing and management, currently serving as the Head of Product Marketing for Visa Direct since October 2025. Prior to Visa, Alex held significant roles at Swift from June 2021 to October 2025, including Head of Product Marketing / Go-to-Market and Director of Product Marketing, where notable achievements included winning the ‘Best Industry Innovation’ at The Card & Payments Awards 2023. Alex co-founded Payit at NatWest Group, contributing to the development of an award-winning open banking payments ecosystem from 2017 to 2021. Earlier career experiences include a Marketing Manager role at BDO UK LLP and various positions at Deloitte UK, where Alex was recognized for leadership potential through the Early Talent Programme. Alex holds a Bachelor of Arts (B.A. Hons) in Management with Marketing from the University of Exeter.
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