Alex Reddish serves as the Pismo Commercial Lead and Strategy and G2M Lead at Visa, beginning in May 2025. Previously, Alex was with Tribe Payments from February 2019 to April 2025, where responsibilities included driving international expansion and overseeing go-to-market strategies as Managing Director and Chief Commercial Officer. Tribe is recognized as the first certified card payments platform in Europe. Prior roles also included Head of Issuing at Valitor, Business Development in Europe at Raphaels Bank, and Relationship Manager at Ukash. Alex's career spans various aspects of the payments industry, demonstrating expertise in commercial relationships and strategic growth within financial services. Education includes a degree in Business Management from the University of Roehampton.
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