Alfredo Muchacho

Alfredo Muchacho is a seasoned professional with a background in eCommerce and digital marketing. Alfredo's experience includes roles at McKinsey & Company, where significant achievements included leading a web and app conversion optimization team for a major retailer, resulting in a ~75% improvement in conversion rates, and implementing a digital marketing agile operating model for a leading alcoholic beverages company, achieving a 50% enhancement in ROAS. Currently, Alfredo serves as the Director of Pricing Strategy and Monetization at Visa. Prior experience at Accenture involved driving digital sales growth for the largest hotel chain in Spain, increasing direct sales through digital channels from 5% to 30%, alongside defining paid media strategies. Alfredo holds an Engineer's degree in Civil Engineering from Universidad Rafael Urdaneta and a Master's degree in International Management specialized in International Business from IE Business School.