Annabel Lim is an experienced Senior Marketing Manager at Visa, specializing in segment management, product marketing strategy, and digital acquisition within the banking and financial industry. Previously, Annabel held various marketing roles at OCBC Bank, including Assistant Vice President, where notable achievements included managing substantial marketing initiatives and improving SEO performance. Annabel also served as Assistant Vice President at HSBC, focusing on customer propositions to enhance engagement and revenue growth. Annabel earned a Bachelor of Business Administration with Honours in Finance and Marketing from the National University of Singapore.
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