Barbara Wye is a Senior Design Researcher at Visa, where they leverage their expertise in user experience research to drive impactful user experiences. Previously, Barbara contributed to notable organizations such as Roku, JPMorgan Chase, and Berkshire Hathaway HomeServices New York Properties, where they successfully enhanced user journeys and marketing strategies. With a degree in Anthropology and Sociology from Lake Forest College, Barbara combines a user-centric mindset with strong research and design skills, consistently delivering data-driven, empathetic solutions. Their diverse background includes roles in marketing and graphic design, further enriching their strategic approach to UX design.
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