Cathrin Edelmann

Cathrin Edelmann is a seasoned leader in payments and digital transformation, currently serving as the Director of Client Management at Visa since 2024. With over a decade of experience in client management and strategic partnerships, Cathrin previously held roles at KPMG New Zealand as a Senior Manager focused on customer strategy and digital transformation, and at ASB Bank as a Customer Experience Owner where they led initiatives to enhance customer engagement. Cathrin's career also includes various project management positions across organizations such as Auckland Council and Agency Fuchs, demonstrating expertise in strategic direction, stakeholder engagement, and marketing automation. Educated at Riesa University in Germany, Cathrin has consistently driven innovation and improvement within the organizations they've worked for.