César Báez L.

César Báez L. is currently the Director of Business Development at Visa, where they develop payment business strategies with major banks in Ecuador. Previously, they held various leadership positions, including Gerente General at Nova Group, where they established distribution channels and improved administrative processes. César has also served as Financial Administrative Head at Bellaflor Group and made significant contributions at Diners Club del Ecuador, focusing on projects that enhance business value through data analytics. They hold an MBA in Finance from INCAE Business School and have furthered their education with certifications in digital marketing and design thinking.