Heidi Olson

Heidi Olson is a seasoned Global Brand Experience Executive with extensive expertise in developing cross-channel event and experiential marketing campaigns. They have held senior roles at various organizations, including Visa, where they currently serve as Sr. Director of Strategy & Operations for Global Events & Experiences, leading the establishment of a Center of Excellence. Previously, they directed global event marketing at LinkedIn and held pivotal positions at GMR Marketing, FreemanXP, and Moss Inc. Heidi's diverse background spans marketing, advertising, and public relations, with a demonstrated ability to drive brand engagement and measurable business impact across multiple industries. They are also a board member of the Experiential Marketing Measurement Coalition and are pursuing a degree in Communications at UC Santa Barbara.