Ignacio Lucero is currently the Integrated Media Senior Manager for the South Cone at Visa. Previously, they held the position of Digital & Media Marketing Manager at Prisma Medios de Pago from 2015 to 2020, and worked as a Media Coordinator at ZenithOptimedia Group and Mindshare between 2013 and 2015. Ignacio also served as a Professor at the Asociación Argentina de Publicidad from 2012 to 2015, teaching media planning and digital creativity. They hold a degree in Advertising from Universidad del Salvador and completed a course in Digital Marketing at Digital House in 2017.
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