Laura Lively is a Customer Experience and Marketing Strategist with extensive experience in enhancing customer experiences and developing marketing communications. Currently serving as the Director of National and Super Regional Issuers for North America Client Marketing at Visa, Laura develops and implements holistic marketing campaigns that demonstrate Visa's value to clients and cardholders. Previously, Laura worked at Capital One, where they led innovative projects in customer experience design, achieving significant financial savings and increasing loyalty among clients. With a Bachelor's degree in Finance and Marketing from Virginia Tech, Laura is skilled in Design Thinking, marketing strategy, and team facilitation.
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