Mark Nicol is the Head of Strategic Market Initiatives for UK&I at Visa and the Founder and Director of Green Longbow Ltd, a consultancy specializing in strategy, growth, and innovation in the Energy and Financial Services sectors. With extensive experience in the commercial development and launch of market-leading products, they have successfully led board-sponsored strategic projects and multi-million-pound acquisitions. Mark previously held roles including Consultant at Market Gravity, Head of New Product Development at Smartest Energy, and Client Lead at Visa. They earned a BSc (Hons) in Marketing from Aston University.
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