Qinxue (Kevin) Ma is an accomplished director in consumer insights with extensive experience in market research and strategic analysis. Currently serving as the Director of Consumer Insights at Visa since August 2018, Qinxue leads the Visa Payment Panel and the Global Brand Health Tracking program, providing key recommendations to enhance consumer payment behaviors and brand health across 50+ countries. Prior to Visa, Qinxue held senior roles at Ajinomoto Foods North America, where insightful analyses supported marketing and sales strategies, and at Reynolds American Inc., contributing to double-digit growth for a leading product through comprehensive market research. Earlier experience includes strategic planning at Dentsu Inc. for Fortune 500 clients. Qinxue holds an MBA in Marketing from Emory University and a BA in Economics from Peking University.
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