Renata Benigna

Renata Benigna is a Media Director at Visa, where they focus on strategic, data-driven marketing and consumer journey personalization. Renata's career spans over ten years in digital environments, including leadership roles in Marketing Mix Modeling and ROI Analytics, as well as project management in various sectors such as telecommunications and e-commerce. They have also served as a professor of Communication and Digital Marketing at ESPM since 2013. Renata holds multiple degrees and is recognized for transforming challenging projects into successful outcomes, earning accolades for their expertise in media optimization and analytics.