Richa Batra

Richa Batra serves as the Consumer Marketing Head for India and South Asia at Visa since June 2023, overseeing the consumer marketing strategy in the region. Prior to this role, Richa was the Country Marketing Manager for Meta from October 2020 to December 2022, where efforts focused on enhancing the relevance of the Facebook App in India and establishing the social charter for the country. Richa's experience also includes leading brand marketing at PhonePe, where brand positioning and go-to-market strategies were developed, along with launching new categories and managing offline marketing efforts. Earlier roles include Marketing Lead at Fastacash, Manager at airtel Mcommerce, and various positions within airtel starting as a Management Trainee. Richa holds an MBA in Marketing from Symbiosis Institute of Business Management and a certificate in Leading Digital Marketing Strategy from INSEAD.