Sergio De Anda is a dynamic marketing leader with 20 years of experience in marketing and business development, currently serving as Vice President Marketing at Visa. Previously, they held key roles at BMW Group, where they contributed to substantial cost savings and operational efficiencies. At Visa, they have successfully managed multiple product initiatives and achieved significant marketing accolades, including the Al Ries Award for "The Most Important and Dynamic Brand of the Decade in Mexico." Sergio holds a Bachelor's degree in International Business from Instituto Tecnólogico y de Estudios Superiores de Monterrey and an MBA from Boston University.
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