Simon Cadbury

Simon Cadbury is an accomplished professional with extensive experience in the financial services and technology sectors. Currently serving as the Director of Consulting at Visa since 2020, Simon leads the Merchant & Acquiring Practice, overseeing a team of consultants specializing in strategy, product management, and customer experience. Prior to Visa, Simon held the position of Director of Strategy, Marketing & Product at ieDigital, working with various financial institutions including Atom Bank and Barclays. Previous roles also include Head of Payments and Head of Strategy (Credit Cards) at Lloyds Banking Group, along with significant consulting roles at BT and product management positions at British Sky Broadcasting and Vodafone. Simon holds a BA in Geography from Durham University and is a member of CIM, The Chartered Institute of Marketing.