• Visa

Sofía Cuestas Rojas

Consumer Products, Debit and Prepaid lead Latin America & Caribbean

Sofía Cuestas Rojas is a bilingual executive with 25 years of experience in Digital Financial Services, Payments, and FinTech. They have held leadership roles, including General Manager/CEO at Multipay S.A.S, where they founded and successfully sold the company. Their recent experience includes serving as a Client Consulting Manager at Visa, focusing on strategy and operations for financial sector clients in the Andean region. Sofía's educational background includes a Master's in Fine Arts from Universidad de los Andes and various certifications in leadership and eCommerce.

Location

Bogota, Colombia

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