Sofia Mitta has extensive experience in the financial services industry, having held various roles at prominent companies. Sofia began as an Application Developer at BNP Paribas from January 2008 to August 2009, followed by a position as a Business Analyst and Project Coordinator at Eurobank Cards from September 2009 to April 2012. At Mastercard, Sofia advanced through several key roles, including Global Product Leader for EMV & Digital Products, where ownership of global requirements for EMV technology and development of a go-to-market strategy for contactless payments were pivotal. Additional responsibilities included managing the Global Digital Partner Management Program and creating commercialization plans for digital products in Europe. After a brief tenure as Global Product Manager for M/Chip Product Integration, Sofia transitioned to Visa as a Senior Manager focusing on Digital Identity and Commercial and Money Movement Solutions. Most recently, Sofia served as Senior Business Architect at SIA S.p.A. from September 2020 to September 2021.
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