Sofiane El Assri is a seasoned business development professional with extensive experience in financial services and customer engagement across various sectors. Notable positions include Business Development Director at Collinson, leading financial services initiatives in Western and Southern Europe, and Director of New Business Development at Affinion Group, where strategic sales efforts were focused on expanding market presence in France and Luxembourg. At MoneyGram International, significant achievements included the development and deployment of self-service solutions in retail chains, enhancing MoneyGram's market leadership. Currently, Sofiane serves as Business Development Director at Visa, overseeing strategic initiatives and cross-border activities in France, Belgium, and Luxembourg while supporting the 2024 Paris Olympics program. Prior roles include key positions at Oney Banque Accord and E. Leclerc, showcasing a strong background in loyalty programs, account management, and product development. Sofiane holds a degree in Business Engineering from ESCG Paris.
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