Yvonne Chen

Yvonne (Yu-Wen) Chen is a seasoned marketing professional currently serving as the Head of Marketing Strategy & Planning. They have held various strategic roles at notable organizations, including Visa, where they led initiatives that significantly enhanced brand awareness and customer engagement. Previously, they cultivated their skills through an internship at Taiwan Excellent Brand Association and a graduate program at Standard Chartered Bank, recognized as a top performer. Yvonne holds an MBA from Northwestern University and a Bachelor’s degree in Business Administration from National Chengchi University, complemented by international studies at Keio University.