Jerome McFarlane

Jerome McFarlane is a seasoned professional with extensive experience in data management and analytics within the customer engagement landscape. Currently serving as Senior Manager - Customer Data & Analytics at Vision Express since April 2017, Jerome is responsible for delivering customer data insights to meet strategic business goals, overseeing data quality, and leading the migration to a new central database. Previously, Jerome held various positions at Nottingham Trent University, including CRM Data and Development Manager, where responsibilities encompassed managing CRM systems, improving student recruitment processes, and leading project management initiatives. Jerome holds a Bachelor of Arts in Business Information Systems from Nottingham Trent University.