Lynn Ritzman is an experienced Solutions Architect specializing in Salesforce Marketing Cloud at VSP Global since April 2016. With expertise in SQL, AMPscript, and various SFMC tools, Lynn architects and optimizes Marketing Cloud solutions for extensive datasets across multiple business units. Prior roles include Marketing Automation and Digital Marketing Specialist, focusing on centralized marketing operations for a global company using Salesforce Marketing Cloud and Eloqua. Previous experience encompasses Marketing Operations and Web Development at Peak Hosting, where Lynn managed marketing analytics and website optimization, as well as web development roles at Prima Games and as a freelance developer. Lynn also has a background in sports coaching at Sonoma Academy and holds a degree in Sociology from Sonoma State University.
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