Erika Freitag

Erika Freitag is a senior graphic designer at VisionPoint Marketing. Erika has over eight years of experience in the design industry, with a focus on user experience and branding.

Erika started their career as a Sr. Graphic Designer at Lulu.com, Lulu Jr., and Replay Photos. There, they managed the entire Lulu Jr. brand, including all related collateral such as sell sheets, product designs, display ads, email templates, and trade show booth designs. Erika also worked with the UX and Development teams to redesign the Lulu Jr. website with a focus on user experience.

In 2014, Erika moved to 3VE where they served as Senior Art Director. In this role, they managed the Lulu Jr. brand as a whole, including all related collateral such as sell sheets, product designs, display ads, email templates, and trade show booth designs. Erika also redesigned the Lulu Jr. website from concept to completion, with a focus on user experience. Additionally, Erika worked with other designers and the marketing team to manage design elements across all Lulu brands.

Erika is currently a Senior Graphic Designer at VisionPoint Marketing where they continue to create beautiful and user-friendly designs for both digital and print media.

Erika Freitag earned a BFA in Studio Art with an emphasis on Visual Communications from Northern Illinois University. Erika then went on to earn an AA in Graphic Design from Waubonsee Community College.