Dan launched Destination Marketing in 1984 and quickly developed a reputation as one of the leading branding experts in the Northwest. With his “Category Domination” philosophy Dan has helped many North American companies such as Sleep Country, Penguin Windows, Sono Bello, Car Toys and ListenUP! Canada achieve category dominance. The latest evolution of this tremendously effective strategy combines the relational power of Internet marketing tactics with the best brand building techniques of invasive media. As a “Missionary Kid” who grew up in Africa, Dan also brings to the board personal experience in international missions.