Visiqua
Leo Medina is an experienced product and technology leader, currently serving as Head of Product at Local Hero and Visiqua from January 2021, where notable achievements include the successful implementation of an AI-powered SAAS lead distribution platform and the launch of the first AI-infused performance marketing platform. As the Founder and CEO of ROI Verify, acquired by Visiqua, Leo developed advanced technology to enhance marketing lead quality and ROI significantly. Previous roles also include Head of Monetization & AI at Xedia Networks, Director of Business Intelligence at Ooma, Inc., and various positions at Alcatel-Lucent and Lucent Technologies Bell Labs, where contributions focused on data-driven strategies and technological innovations. Leo holds an EMTM from The Wharton School, completed executive education at MIT Sloan, and completed a machine learning course at Stanford University.
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Visiqua
We look at ourselves, not as a traditional performance marketing company, but, as an extension of your marketing team. We are your partner in strategy and execution working off of your goals to build the correct performance marketing program and deliver the business outcomes you need. Many companies in our space focus exclusively on only one or two approaches to reach potential customers. In comparison, Visiqua takes a holistic approach to client initiatives – leveraging calls, traffic and data to tailor our programs to your outcomes. Over the years, we have tested and utilized many different tools and technologies. Not all of them work – and most only work for one application. For this reason, we crafted our own tech-stack and layered it with a proprietary algorithm to best serve our customers. Our approach, tech-stack and algorithms equate to the success of hundreds of campaigns, spanning millions of events, for dozens of Fortune 500 companies. You, too, can leverage our specialized technologies, our unique program management approach and our algorithms to drive the best business outcomes for you. Visiqua, a part of Boulder Heavy Industries, is the performance marketing agency providing businesses best-in-class results through campaigns in digital marketing.