visitbrussels
Benita Lipps is a seasoned professional with extensive experience in association management and strategic development. Currently serving as a Partner at Dentons Global Advisors since January 2018, Benita leads the Association Management Practice, ensuring optimal support for European and international associations. As Programme & Content Manager for the European Association Summit and Brussels Insights at visitbrussels, Benita facilitates key events and initiatives. In addition, Benita has held various leadership roles, including Head of Secretariat for the Cloud Signature Consortium and Founder of the DaVinci Institute, a think tank promoting innovation in Europe. Benita’s background includes positions at the European Society of Association Executives, the European Commission, and the International Society for Prosthetics and Orthotics, among others. Educational qualifications include an Executive MBA from Quantic School of Business and Technology and a Master's degree from Ruhr University Bochum.
visitbrussels
visit.brussels is the Brussels tourist agency. Its mission is to bolster and spread the image of the Brussels-Capital Region. visit.brussels wishes to put Brussels on the local and international map as the capital of 500 million Europeans, the "world city" where 180 different nationalities mingle, making Brussels a cosmopolitan place with permanent links to the rest of the world. Convention & Association To develop the range of choices and opportunities in Brussels for conferences, trade shows, meetings and events. And furthermore to support the professionals and bring together the stakeholders from the Brussels "meetings industry" as well as international associations in order to develop a strong, coherent offering. Sales & Marketing To build and disseminate an attractive image of Brussels and develop a unique experience for visitors, from advertising abroad to welcoming them to Brussels. Events To organize and sponsor big events and festive, cultural and sporting occasions that make Brussels an attractive city for both visitors and its inhabitants.