visitbrussels
Sarah Rijpkema is a seasoned professional in business development and the hospitality sector, currently serving as a Business Development Expert at visitbrussels since June 2022. Previous roles include Business Developer at XVL Home Collection, Sales Researcher MICE at Brussels Expo, and Project Manager at BCDM&I and CWT M&E, among others. With a Bachelor's degree in Hospitality Management from Hotelschool The Hague and extensive experience in various positions such as Office Manager, Executive Assistant, and Meetings & Events Coordinator, Sarah Rijpkema has cultivated a diverse skill set aimed at driving growth and enhancing client relationships.
visitbrussels
visit.brussels is the Brussels tourist agency. Its mission is to bolster and spread the image of the Brussels-Capital Region. visit.brussels wishes to put Brussels on the local and international map as the capital of 500 million Europeans, the "world city" where 180 different nationalities mingle, making Brussels a cosmopolitan place with permanent links to the rest of the world. Convention & Association To develop the range of choices and opportunities in Brussels for conferences, trade shows, meetings and events. And furthermore to support the professionals and bring together the stakeholders from the Brussels "meetings industry" as well as international associations in order to develop a strong, coherent offering. Sales & Marketing To build and disseminate an attractive image of Brussels and develop a unique experience for visitors, from advertising abroad to welcoming them to Brussels. Events To organize and sponsor big events and festive, cultural and sporting occasions that make Brussels an attractive city for both visitors and its inhabitants.