Visit California
Adam Miller serves as the Digital Corporate Content Manager at Visit California since December 2019, overseeing B2B communications and increasing engagement among over 18,000 tourism industry investors. Previously, Adam held various content management and instructional design roles, including positions at Vistage Worldwide, Inc., and eLearning Mind, where responsibilities involved editing, copywriting, and course development for diverse audiences. Adam's freelance work as a copywriter spanned nearly a decade, creating diverse marketing materials for business clients. Educational qualifications include a Bachelor’s degree in Philosophy and Religious Studies from the University of California, Berkeley and a Master of Fine Arts in Creative Writing from The University of Kansas.
Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top-of-mind as a premier travel destination. California is the No. 1 travel destination in the country. In 2018, travel and tourism expenditures generated a projected $140.6 billion in revenue for California businesses. The money spent by travelers directly supported jobs for 1.2 million Californians and generated $11.8 billion in state and local tax revenues. Tourism is California’s fourth-largest employer among industries with an export component. For more information about Visit California, go to www.Industry.VisitCalifornia.com or www.VisitCalifornia.com.