Visit California
Hazel Hernandez is currently serving as the Brand Manager - Partnerships at Visit California since September 2022. Prior to this role, Hazel was the Vice President of Marketing and Communications at Experience Fayetteville, AR from May 2019 to August 2022. Hazel is a graduate of Arkansas Tech University with a Bachelor of Applied Science in Hospitality Administration/Management. In their roles, Hazel is responsible for developing and implementing brand strategies, managing campaigns, collateral, public relations, and events.
Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top-of-mind as a premier travel destination. California is the No. 1 travel destination in the country. In 2018, travel and tourism expenditures generated a projected $140.6 billion in revenue for California businesses. The money spent by travelers directly supported jobs for 1.2 million Californians and generated $11.8 billion in state and local tax revenues. Tourism is California’s fourth-largest employer among industries with an export component. For more information about Visit California, go to www.Industry.VisitCalifornia.com or www.VisitCalifornia.com.