Visit California
Katie Meissner is an experienced professional with a diverse background in marketing, event management, and administrative support. Currently serving as a Travel Trade Coordinator at Visit California since November 2015, Katie manages the CA STAR educational platform for Travel Advisors and organizes sponsorships for trade shows and events. Previous roles at Visit California include Brand Marketing Coordinator and Consumer Brand Assistant, where responsibilities encompassed executing paid programming across multiple markets and managing significant marketing budgets. Earlier experience includes serving as an Executive Assistant at the Association Resource Center, overseeing various association events, and internships that involved sports marketing and project administration. Katie holds a Bachelor of Arts degree in History with a minor in Graphic Design from the University of San Francisco.
Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top-of-mind as a premier travel destination. California is the No. 1 travel destination in the country. In 2018, travel and tourism expenditures generated a projected $140.6 billion in revenue for California businesses. The money spent by travelers directly supported jobs for 1.2 million Californians and generated $11.8 billion in state and local tax revenues. Tourism is California’s fourth-largest employer among industries with an export component. For more information about Visit California, go to www.Industry.VisitCalifornia.com or www.VisitCalifornia.com.