VISIT FLORIDA
Chad Hallmark is currently serving as Promotions Manager at VISIT FLORIDA since September 2023. Previously, Chad held the position of Director of Marketing and Promotions at JVC Broadcasting from July 2013 to September 2023, where responsibilities included leading promotional initiatives, corporate partnerships, and event direction for concerts and festivals. Prior experience includes roles at Clear Channel Radio as National Sales Coordinator and NTR Sales, overseeing national sales operations and client promotions/events. Chad's career also encompasses account management at Staples Business Advantage and on-air responsibilities at WNDD/WNDT and as a radio host at WXTB 98ROCK. Chad holds a Bachelor of Arts degree from the University of South Florida, completed in 2006.
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VISIT FLORIDA
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VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. Florida's tourism industry was responsible for welcoming 137.4 million visitors in 2022, the highest number of visitors in the state’s history. In 2022, Florida visitors contributed $121.5 billion to Florida's economy and supported 2 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated. Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. VISIT FLORIDA’s public/private partnership works with tourism industry businesses across the state, including major strategic partnerships with Busch Gardens Tampa, Experience Kissimmee, Hilton, LEGOLAND Florida Resort, Publix Supermarkets, SeaWorld Parks & Resorts Orlando, and Universal Orlando Resort. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.