VISIT FLORIDA
Dani DeStafney has a strong background in marketing and advertising, with a focus on content marketing. Dani currently holds the position of Vice President, Content Marketing at VISIT FLORIDA, a role they have held since July 2023. Prior to this, they served as the Director of Content Marketing at the same company from December 2017 to June 2023. Before joining VISIT FLORIDA, Dani worked at AT&T as a Digital Marketing Specialist from 2016 to 2017 and as the Lead Marketing Manager, National Advertising from 2008 to 2016. Dani also held positions at Cingular Wireless, BellSouth Mobility, Grey Group, WestWayne, and The Zimmerman Agency, where they gained experience in marketing and advertising roles.
Dani DeStafney attended Florida State University, where they earned a Bachelor of Arts (B.A.) degree in Communication, General. The exact start and end dates for their education are not provided.
VISIT FLORIDA
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VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. Florida's tourism industry was responsible for welcoming 137.4 million visitors in 2022, the highest number of visitors in the state’s history. In 2022, Florida visitors contributed $121.5 billion to Florida's economy and supported 2 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated. Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. VISIT FLORIDA’s public/private partnership works with tourism industry businesses across the state, including major strategic partnerships with Busch Gardens Tampa, Experience Kissimmee, Hilton, LEGOLAND Florida Resort, Publix Supermarkets, SeaWorld Parks & Resorts Orlando, and Universal Orlando Resort. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.