VISIT FLORIDA
Dorothy Thames serves as the Senior Manager of North America Marketing at VISIT FLORIDA since February 2007, where responsibilities include overseeing multi-channel marketing campaigns that enhance Florida's tourism appeal. Previous roles at VISIT FLORIDA encompass Brand Manager, Digital Marketing Strategist, Social Marketing Representative, and Industry Relations Administrator, each focusing on strategic marketing, digital initiatives, and industry engagement. Dorothy began their career in the hospitality sector as a Server at Cypress Restaurant from November 2002 to November 2007. Educational credentials include a Graduate Certificate in Event Management and a B.S. in Business Management from Florida State University, along with undergraduate studies in Business at the University of North Florida.
VISIT FLORIDA
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VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. Florida's tourism industry was responsible for welcoming 137.4 million visitors in 2022, the highest number of visitors in the state’s history. In 2022, Florida visitors contributed $121.5 billion to Florida's economy and supported 2 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated. Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. VISIT FLORIDA’s public/private partnership works with tourism industry businesses across the state, including major strategic partnerships with Busch Gardens Tampa, Experience Kissimmee, Hilton, LEGOLAND Florida Resort, Publix Supermarkets, SeaWorld Parks & Resorts Orlando, and Universal Orlando Resort. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.