VISIT FLORIDA
Gerald Williams is a seasoned accounting professional with extensive experience in financial management and analysis. Currently serving as Senior Accountant at VISIT FLORIDA since July 2016, Gerald excels in analyzing and balancing departmental financial statements, preparing financial projections, and overseeing journal entries. Previous roles include Quality Assurance and Accountability Manager at Early Learning Coalition of the Big Bend Inc., where responsibilities included managing operational reviews, and Financial Professional at Prudential Insurance Company of America, focusing on client financial needs. Earlier experience includes positions as Accounts Payable Specialist at MGT of America and Fiscal Specialist at The Children's Forum, where Gerald managed various accounting functions, accounts payable, and vendor relations. Gerald holds degrees from Florida Agricultural and Mechanical University and Tallahassee State College.
VISIT FLORIDA
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VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. Florida's tourism industry was responsible for welcoming 137.4 million visitors in 2022, the highest number of visitors in the state’s history. In 2022, Florida visitors contributed $121.5 billion to Florida's economy and supported 2 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated. Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. VISIT FLORIDA’s public/private partnership works with tourism industry businesses across the state, including major strategic partnerships with Busch Gardens Tampa, Experience Kissimmee, Hilton, LEGOLAND Florida Resort, Publix Supermarkets, SeaWorld Parks & Resorts Orlando, and Universal Orlando Resort. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.