VISIT FLORIDA
Lydia Williams is an experienced professional in the fields of marketing and communications, currently serving as the Industry Communications Manager and Global Marketing & Trade Account Executive at VISIT FLORIDA since May 2018. Lydia manages travel trade efforts for the Domestic, German, and Latin American markets while overseeing advertising campaigns across key global markets. Prior to this role, Lydia worked as an Account Manager at Compass Marketing & Consulting LLC from 2016 to May 2018, where responsibilities included maintaining client relationships and project oversight. Earlier experience includes serving as a First Impressions and Event Specialist, contributing to operational efficiency, event coordination, and philanthropy management. Lydia holds a Bachelor’s Degree in Strategic Communication and Marketing from Flagler College and an Associate’s Degree from Tallahassee State College.
VISIT FLORIDA
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VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. Florida's tourism industry was responsible for welcoming 137.4 million visitors in 2022, the highest number of visitors in the state’s history. In 2022, Florida visitors contributed $121.5 billion to Florida's economy and supported 2 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated. Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. VISIT FLORIDA’s public/private partnership works with tourism industry businesses across the state, including major strategic partnerships with Busch Gardens Tampa, Experience Kissimmee, Hilton, LEGOLAND Florida Resort, Publix Supermarkets, SeaWorld Parks & Resorts Orlando, and Universal Orlando Resort. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.