VISIT FLORIDA
Matthew Tuchman currently serves as Regional Partnership Manager at VISIT FLORIDA since September 2021. Previously held roles include Vice President of Sales and Marketing at Sawgrass Recreation Park, Senior Vice President of Community Relations at Osceola Council on Aging, and Coordinator of Community Involvement & Marketing at Osceola County School District. Matthew also contributed as a Marketing Committee Member for Florida Attractions Association and as a Promotions Committee Member at VISIT FLORIDA earlier in their career. Additional experience encompasses a Marketing & Sales Manager position at Medieval Times and involvement with the National Basketball Association as an Events & Attractions Manager. Matthew earned a Bachelor of Arts in Business Administration with a focus on Interpersonal & Organizational Communications from the University of Central Florida and holds an Associate of Arts with Honors from Eastern Florida State College.
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VISIT FLORIDA
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VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. Florida's tourism industry was responsible for welcoming 137.4 million visitors in 2022, the highest number of visitors in the state’s history. In 2022, Florida visitors contributed $121.5 billion to Florida's economy and supported 2 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated. Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. VISIT FLORIDA’s public/private partnership works with tourism industry businesses across the state, including major strategic partnerships with Busch Gardens Tampa, Experience Kissimmee, Hilton, LEGOLAND Florida Resort, Publix Supermarkets, SeaWorld Parks & Resorts Orlando, and Universal Orlando Resort. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.