Our mission is to create economic growth and improve quality of life for our communities by branding, marketing, and selling Milwaukee as a must-experience destination.

At VISIT Milwaukee, we work to increase the economic impact of tourism in the community. We are proud to say that the work we do matters. Each year, tourism supports over 50,000 full-time jobs and brings in over $5 billion to our community. Tourism is vital to the success and quality of life in our community

Travel & Leisure

VISIT Milwaukee

VISIT Milwaukee's headquarters in Milwaukee, WI, United States

Mia Nardi

Peggy Williams-Smith

Leslie J.

Claire Koenig

Joshua Albrecht

The Marketing and Communications team at VISIT Milwaukee is dedicated to promoting Milwaukee as a premier travel destination. Through strategic social media campaigns, compelling copywriting, and targeted marketing initiatives, the team enhances the city’s visibility and attracts tourists. By collaborating with local businesses and stakeholders, they effectively communicate the unique experiences Milwaukee offers, driving economic growth and enriching community life.

Marketing and Communications

The Sales and Partnerships team at VISIT Milwaukee is dedicated to fostering relationships with businesses, organizations, and travel professionals to promote Milwaukee as a premier tourist destination. By crafting strategic partnerships and executing targeted sales initiatives, this team works to drive visitor engagement and increase tourism revenue, ultimately contributing to the city’s economic growth and quality of life for its residents.

Sales and Partnerships

The Event Management team at VISIT Milwaukee is responsible for planning and executing unforgettable events that showcase the city as a premier travel destination. This team collaborates with local businesses and organizations to create engaging experiences for visitors, ensuring that each event highlights the unique culture and attractions of Milwaukee. Through their efforts, they aim to enhance the overall visitor experience and contribute to the economic growth generated by tourism in the community.

Event Management

The Leadership Team at VISIT Milwaukee drives the strategic vision and operational effectiveness of the organization. Comprising key executives, this team formulates and executes initiatives to enhance the destination's brand, maximize tourism revenue, and advocate for the community's interests. They work collaboratively to ensure that Milwaukee remains a top choice for travelers, ultimately fostering economic growth and improving the quality of life for local residents.

Leadership Team

This department focuses on enhancing employee satisfaction and fostering inclusivity within the organization.

Employee Engagement

This department focuses on building and managing relationships with partners to drive business growth and collaboration.

VISIT Milwaukee

Org chart

Teams

Marketing and Communications

Sales and Partnerships

Event Management

Leadership Team

Employee Engagement

Partnership Development

Offices

VISIT Milwaukee

Org chart

Teams

Marketing and Communications

Sales and Partnerships

Event Management

Leadership Team

Employee Engagement

Partnership Development

Offices

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