Visit Orlando is The Official Tourism Association® for Orlando, the most visited destination in the United States and Theme Park Capital of the World®. A not-for-profit trade association that brands, markets and sells the Orlando destination globally, Visit Orlando represents over 1,300 member companies comprising every segment of Central Florida’s tourism community. 

Travel & Leisure

Visit Orlando

Visit Orlando's headquarters in Orlando, FL, United States

Casandra Matej

Samantha Lafary

Danielle Hollander

Charles Harris

Lisa Messina

Stanley Rubins

Keith Swider

The Marketing and Sales Support team at Visit Orlando plays a crucial role in promoting the Orlando destination to potential visitors and travel industry partners. This team is responsible for developing marketing strategies, coordinating trade shows and events, managing content across various platforms, and driving sales initiatives to maximize engagement and revenue. By collaborating closely with travel industry representatives and member companies, they ensure Orlando remains a top choice for tourists globally.

Marketing and Sales Support

The Public Relations and Communications team at Visit Orlando is responsible for shaping and maintaining the organization’s image and reputation through strategic messaging and media relations. This team engages with local and international media, manages press materials, coordinates events, and develops communication strategies to promote Orlando as a premier travel destination. They also foster community relationships and enhance outreach efforts to boost tourism and engagement with diverse markets.

Public Relations and Communications

The Leadership Team at Visit Orlando is responsible for driving the strategic vision and operational excellence of the organization. Comprising key executives in marketing, partner development, communications, finance, and sales, they collaborate to enhance the global branding of Orlando as a premier travel destination, foster strong relationships with member companies, and ensure sustainable growth for the tourism industry in Central Florida. Their collective expertise shapes initiatives that promote Orlando's diverse offerings and elevate the visitor experience.

Leadership Team

The Project and Business Management team at Visit Orlando oversees the planning, execution, and evaluation of strategic initiatives that drive the growth and effectiveness of tourism in the region. This team collaborates on projects that enhance the visitor experience, leveraging market research and analytics to inform decisions, streamline operations, and foster partnerships within the tourism community. Their expertise ensures that initiatives align with the organization's goals and maximize the impact on the local economy.

Visit Orlando

Org chart

Teams

Marketing and Sales Support

Public Relations and Communications

Leadership Team

Project and Business Management

Offices

Visit Orlando

Org chart

Teams

Marketing and Sales Support

Public Relations and Communications

Leadership Team

Project and Business Management

Offices

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