Diana Rapp Keating

Diana Rapp Keating is an experienced marketing professional currently serving as Vice President of Marketing at Visit Rochester since June 2013, previously holding roles as Director of Tourism & Marketing and Manager of Market Programs. Key responsibilities include managing various marketing initiatives, focusing on regional attractions in Upstate New York. Prior to this, Diana worked as an Assistant Manager at Coach, where retail sales exceeded $715,000, and held positions in event coordination at Camp Good Days & Special Times and team operations at the Rochester Rhinos. Educational qualifications include a Master’s degree in Leadership with a concentration in Sport and Social Change from Northeastern University and a Bachelor of Science degree in Sport Management from St. John Fisher University.