Visit SLO CAL is the non-profit countywide destination marketing organization. Its goal is to promote San Luis Obispo County through marketing, advertising, public relations, group sales, promotions, events and sponsorship branding the region as a choice destination for regional, national and international travelers alike. Visit SLO CAL works in partnership with tourism industry-related businesses including lodging properties, restaurants, wineries, activities, golf courses and retail stores to create a unified marketing approach that promotes the Culinary, Coastal and Cultural assets of the County.

Events

Hotels & Hospitality

Restaurants

Travel & Leisure

Visit SLO CAL

Visit SLO CAL's headquarters in San Luis Obispo, United States

Cathy Cartier

Kristen Carlson

Molly Cano

Lisa Marie Belsanti

Annie Braunschweig

The Marketing Team at Visit SLO CAL is responsible for developing and executing strategic marketing initiatives to enhance the region's visibility as a premier travel destination. This includes creating engaging content across various platforms, managing public relations efforts, organizing promotional events, and collaborating with local businesses to showcase the county's culinary, coastal, and cultural attractions. By leveraging innovative advertising and social media strategies, the team aims to attract both regional and international visitors while fostering community partnerships.

Marketing Team

The Leadership Team at Visit SLO CAL provides strategic direction and oversight to ensure effective marketing and promotional initiatives for San Luis Obispo County. Comprising key executives, including the President & CEO and vice presidents of Communications, Marketing, and Finance, the team collaborates to enhance the region's visibility as a premier travel destination, foster partnerships within the tourism industry, and drive sustainable growth in visitor engagement and economic impact.

Leadership Team

The Finance and Administration Team at Visit SLO CAL is responsible for managing the organization's financial resources, ensuring fiscal responsibility and compliance with budgeting and reporting standards. This team oversees financial planning, accounting, and human resources operations, supporting the organization’s goals by facilitating efficient administrative processes and fostering a positive workplace environment.

Visit SLO CAL

Org chart

Teams

Marketing Team

Leadership Team

Finance and Administration Team

Offices

Visit SLO CAL

Org chart

Teams

Marketing Team

Leadership Team

Finance and Administration Team

Offices

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