Ingeborg Brandsma

Ingeborg Brandsma is an experienced marketing professional with a strong background in B2B marketing strategy and team management. Currently serving as Marketing Manager at Visma YouServe since January 2022, Ingeborg leads a team of six marketeers focused on lead generation, content creation, events, and campaigns. Prior roles include Marketing Manager at Company.info, where Ingeborg developed a persona-driven strategy and enhanced customer journeys, and Marketing Manager at Webservices.nl, where Ingeborg defined marketing strategies for complex data solutions. Earlier experience includes positions in marketing communications, product marketing, and project management across various organizations, complemented by educational qualifications in social cultural sciences and tourism and recreation from Vrije Universiteit Amsterdam and Inholland University of Applied Sciences.