Cathy Marchant

Cathy Marchant is an accomplished marketing executive with extensive experience in global brand communications and marketing strategy. Currently serving as Senior Director of Global Brand Communications at Vista since January 2021, Marchant previously held prominent roles at organizations such as Children's Cancer Association as Vice President of Brand Marketing, and adidas as Director of Global Brand Communications, where leadership in marketing campaigns significantly enhanced brand visibility. Earlier experience includes leadership positions at Hanesbrands Inc., The Home Depot, and Wachovia Corp., showcasing a successful trajectory marked by strategic marketing initiatives that drove growth and consumer engagement. Marchant holds a Bachelor of Science in Economics and an MBA from the University of North Carolina at Greensboro.