Jeannette Hallerman

Jeannette Hallerman is a seasoned professional in product management and data analytics with extensive experience across various roles. Currently serving as a Senior Product Manager at Vista since January 2019, Jeannette focuses on enhancing marketing measurement and optimization through innovative approaches. Prior roles include Product Owner, where strategic leadership was provided for a global team developing full funnel measurement techniques, and Project Manager, responsible for coordinating a website and database transition. With a background as an Analytics Practice Manager, Independent Consultant, and in market research, Jeannette has demonstrated expertise in predictive modeling, customer behavior analytics, and targeted marketing strategies. Educational credentials include an MBA from Babson F.W. Olin Graduate School of Business and a Bachelor of Science in Finance from the University of Massachusetts Amherst.