Nicola Houston

Nicola Houston has extensive experience in product marketing, with a focus on the education sector. Nicola currently holds the position of Senior Product Marketing Manager at Vista Higher Learning since July 2021. In this role, they develop and executes go-to-market strategies, provides sales training, and supports adoption opportunities.

Prior to their current role, Nicola worked as a Product Marketing Manager at Vista Higher Learning from March 2019 to July 2021. In this position, they supported the development and execution of go-to-market strategies for K-12 products and led integrated digital marketing campaigns. Nicola also collaborated with the marketing team on the development of online and print assets.

Before joining Vista Higher Learning, Nicola worked as a Product Marketing Specialist at the same company from March 2018 to March 2019. Their responsibilities included creating and implementing strategic integrated marketing campaigns for webinars, analyzing metrics and key findings, and securing buy-in from internal stakeholders.

Nicola also has experience as a Product Marketing Coordinator at Vista Higher Learning from May 2016 to February 2018. In this role, they developed a comprehensive understanding of the company's products and the competitive landscape. Nicola also provided support in creating sales tools and collateral, as well as coordinating targeted print and online campaigns.

Prior to joining Vista Higher Learning, Nicola worked as a Freelance Copyeditor from 2015 to 2016, providing editing services on a freelance basis. Nicola also pursued a Master's degree in TESOL & Creative Writing at the University of Westminster from September 2014 to November 2015.

Earlier in their career, Nicola gained experience at Pearson, where they held various roles including Associate Mastering Media Producer from January 2014 to September 2014, Senior Marketing Assistant from March 2012 to December 2013, and Marketing Assistant from October 2009 to February 2012. In these positions, they contributed to various marketing initiatives and supported the production and promotion of educational materials.

Nicola's work experience also includes roles such as a Peer Tutor at the Endicott College Writing Center from February 2006 to May 2009, where they provided guidance to students in the writing process, and an Editorial Intern at Quayside Publishing Group from September 2008 to December 2008, where they learned about the editorial department and gained experience in proofreading and copy editing.

Additionally, Nicola had marketing internships at Prospeed.net from June 2007 to August 2007, where they collected and analyzed data in the telecommunications industry, and at St. Joseph's Hospital from January 2007 to February 2007, where they created press releases and wrote articles for newsletters.

Nicola's early experience includes an internship at Puritan Press from January 2006 to February 2006.

Nicola Houston's education history begins in 2005 when they attended Endicott College for their undergraduate studies. Nicola completed their Bachelor of Arts degree in English in 2009. In 2008, Nicola also briefly attended UCL, where they focused on English studies.

Following their undergraduate degree, Nicola pursued further education at the University of Westminster from 2014 to 2015. During this time, they obtained a Master of Arts degree in TESOL & Creative Writing.

In addition to their formal education, Nicola holds a certification as a Certified College Reading & Learning Association Master Tutor. However, no information is available regarding the institution or the specific date of obtaining this certification.